Savi Communications

Requirement

Revitalise this exclusively Australian-sourced, premium online food retailer across all touchpoints to drive further growth in its Chinese market.

Response

Bring the essence of Premium Australian Foods to life by capturing the company’s origin, purpose and aspirations through the look, feel and storytelling of its brand. Each element–logo, graphical language, photography and videography–possesses a simple yet compelling honesty, that together reflect the purity and expansiveness of the Australian landscape, the beauty of its produce, and the seamless process that transports that produce to the customer’s front door; attributes all highly valued by the Chinese consumer.