Contact
Victoria
47 Market Street,
South Melbourne
VIC 3205
Australia
Ralston
South Yarra
Requirement
Translate the distinctive design philosophy of a high-end, high street development in Melbourne’s South Yarra, into a compelling, equally distinctive brand identity.
Response
Celebrate the purity of the property’s materiality and minimalist forms through a photo essay that reveals the beauty inherent in the simple, everyday minutiae of the locale from its gardens and parklands, to its streetscapes and urban vistas.
Result
More than 60% of residences have sold prior to the public launch.
Brandmark
Hero photography
Advertising
Website
Display suite
Printed collateral
