Contact
Victoria
47 Market Street,
South Melbourne
VIC 3205
Australia
STK Apartments
Inhabit the extraordinary
Requirement
Capture the urbane residential living offered by a market-redefining beachside development, and make it irresistibly glamorous to both national and international audiences.
Response
Invite prospective buyers to ‘inhabit the extraordinary’ – a brand proposition campaigned across multiple channels through an evocative, photography-led aesthetic that set STK apart in look, tone and desirability.
Result
382 apartments sold within 12 months.
Brandmark & Tagline
Art direction
Advertising
Website
Video
Brochure
Sales manual & floorplans
Sales gift
